CHOOSE different CHOOSE truth
CHOOSE change CHOOSE you
I did all of those things. I made a conscious decision to be different to everyone else out there who does what I do. I gave myself permission to step back, and evolve. I stopped putting that pressure on to prove myself all the time. And I decided to be different. Decided.
I zoomed out. I realigned. I focused on the impact I was having. And the impact I wanted to have moving forwards. The change that I wanted to start.
IT wasn't EASY
AND IT TOOK TIME...
BUT IT ENABLED ME TO FIND MY REAL MISSION, MY PURPOSE.
It meant realising that for me, this is about more than just what I offer. It’s bigger than me. It’s championing you to be seen and heard. You see I wasn’t, for a long time. Until someone showed me the way (more on her later).
And now, well now I know it’s my passion. My fire. My drive. My spark. My mission. To find this in women is everything to me.
I AM owning MY EDGE, AND I’M HERE TO HELP you FEEL THE SAME.
No-one has it all together. We all have to work on ourselves. On who we are. To reconnect with why we’re here. And why we started this crazy journey in the first place. Because knowing it is one thing, owning it is another ball game altogether.
Owning it means realising that it doesn’t just stop the day the website goes live. It’s never done. Truly owning it means embracing the fact that evolution will bring highs and lows, but that everything is a lesson to bring to the table and share with your audience. As I’ve evolved and continue to evolve, I’ve redefined and reframed how I need to be and what it means to have a successful business.
THAT’S WHY my wins DON’T JUST COME FROM ME.
SEEING MY CLIENTS WIN IS WHAT SETS my soul on fire.
I’ll be honest, there was a time when I was more driven by those vanity metrics. Followers. Launch figures. Email list numbers. You name it. And don’t get me wrong, I’m proud of what I’ve built, but focusing on those things always felt hard. It brought that pressure. That desire to prove things.
And once I removed the blinkers, I realised that I needed to focus on the change I could make and utilise the platform I have to create it. You see, when you’re fully aligned with your brand it holds more power than ever. It means all the shiny assets have more impact because you are using them to the max. Because then you can define your own wins.
YOU CAN BE everything YOU WANT TO BE.
You can be strong. You can be bold.
You can be feminine. You can be fierce.
You can be loud. Or you can be quiet .
You can make impact. Or you can be silent.
You can move forward. Or you can hit pause.
But you always, always have to be you.
No one gets to tell you who you were born to be. You are a woman. And that is your power.
TO BE seen and heard
It took me a long time to understand why I was so passionate about women being seen and heard. And even longer to really embrace it and start shouting about it.
You see that famous old saying ‘children should be seen and not heard’ dictated a lot when I was growing up. At home, my Dad was a violent alcoholic, a Jekyll and Hyde type character who punished me for making too much “noise” and being inquisitive, fun, excitable - all the things kids are meant to be. I was expected to sit there, be quiet and see to myself or there'll be consequences. Things could have turned out very differently. And don’t get me wrong, life is great now. But those feelings don’t just go away.
I AM A firm believer IN THE FACT YOU HAVE A choice OF HOW YOU pay your experiences forward. YOU GET TO CHOOSE HOW YOU HANDLE THE CARDS YOU'RE DEALT.
And I was lucky that I had someone to show me that you don’t have to be a product of your past. My Grandma, Betty. She was never shy of giving her opinions or saying it how it was. She was totally okay with being seen and heard. But if the shit ever hit the fan, she’d be there to pick you up. She too was silenced by violence and abuse during her life but like me, she didn’t let it stop her. She paid her strength forward, and taught me to do the same.
And this has made me more determined to help incredible women to be seen and heard, so they feel confident to unleash the real them on the world.
On this journey I‘ve met, spoken and worked with so many incredible women who have experienced something that's made them feel like they’re not enough or not worthy. So I’m here to show all women that all we need is inside us. We have a voice and we should be using it because we never know who needs to hear it.
If I can share one part of my story from my past, to what happened yesterday, to what’s going on in this very moment and I help one person, right then and there, then I've done my job.
My Grandma had always said, and reiterated it massively before she passed, that I was so much more than what I was doing in my 9-5. It’s always stuck with me. It fuels me to go above and beyond for each of my clients, empowering them to realise their potential. It’s why I know I’ve got plenty more to give, do and achieve.
And most importantly, it’s why I'm committed to showing women that real women, with real lives and real issues and real lessons and real learnings are the ones who need to be seen and heard.
I SEE YOU. THE real YOU.
THE YOU YOU’VE always WANTED TO BE.
The you you can’t always see yourself. And I will be here to champion you to find it.